"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin
As a business owner, it's essential to understand your marketing KPIs (Key Performance Indicators) and measure the effectiveness of your various marketing strategies to achieve continuous improvement.
Developing a succinct Marketing Plan will enable this, and help you to set clear marketing goals and determine the actions required to achieve them.
An important part of planning is clarifying your business's purpose or 'Why'. Clearly defining why you exist for your customers allows you to sharpen your marketing messages to resonate with your target audience.
Your Marketing Plan will help you:
Clarify what makes you different and how to use this in marketing campaigns
Focus on targeting your ideal customers
Reflect on how you want to be positioned in the market
Identify the best marketing strategies for your target market
Whether it's generating more leads or selling more to your existing customers, we want to help you achieve marketing success.
A Marketing Plan helps you ensure you're spending your marketing budget on the activities that will give you the highest return.
Benefits of a Marketing Plan:
Increase the ROI (return on investment) on your marketing spend
Set SMART (smart, measurable, attainable, relevant, time based) marketing goals to achieve over the next 12 months
Understand the marketing KPIs you need to monitor (in order to improve)
Outline the most effective marketing strategies for your business
Determine your annual campaign plan and allocate your budget effectively
You'll complete pre-work in preparation for your Marketing Plan session. This will allow us to understand your current marketing position and identify any burning issues to prepare for and discuss at the session.
Following the session, we'll send you your finalised Marketing Plan along with Meeting Minutes and additional resources to ensure you get the best return on your marketing investment.
If you are interested in finding out about achieving your marketing goals please email email@example.com to obtain more information.